Find out how a Fort Myers precious metals dealer went from managing his own failing Google campaigns to doubling revenue in a single year. And why he says waiting any longer could have cost him a million dollars.
Overview
Executive Bullion is a Fort Myers, Florida-based precious metals, coin, and bullion dealer owned by Dave Winnie. The business focuses on consumer education, competitive pricing, and a buying experience that sets it apart from national chain competitors. Executive Bullion serves customers who are serious about precious metals. And when a customer walks through the door, Dave will tell you, it is virtually always a closed sale. The challenge was not converting customers. It was getting them there in the first place.
The Challenge
Dave Winnie had tried everything. Radio, newspaper, billboards, magazines, television… none of it moved the needle.
The only things that generated real business were referrals and Google ads, which Dave was managing himself. "After testing most forms of advertising media and failing, and then trying
Google ads," he said, "Google ads were the only things that worked other than referrals." But
managing a Google campaign without professional support meant leaving performance on the table. He knew the tool was right, but he needed the right team behind it.
The Hibu Solution
What drew Dave to Hibu was full-service Google campaign management and optimization — a complete solution that removed the burden of self-managing while improving performance. "Nothing working and optimization and Google full service with Hibu was attractive," he said. Hibu took over Executive Bullion’s ad campaign, tracked results, and handled the ongoing management that Dave no longer had to worry about.
Not only that, but Hibu built Dave a fully synchronized marketing system with the Hibu One Platform. Now all his ad campaigns, website, reviews, and listings work together.
His Hibu representative, Dave Rosado, has been central to the experience. "Dave Rosado has been terrific — the best rep we have had," Dave said. "Attentive, recommending campaign upgrades for performance. I'm impressed by genuine added value, not add-on sales." That distinction matters to Dave. Hibu's recommendations have consistently been about improving results, not padding a bill.
The Results
The numbers are hard to argue with. Executive Bullion doubled its revenue in 2025, and year-to-date performance is on pace to match that. Leads have increased 50%. The phones ring all day from the ad campaigns. "Most customers are finding us on Google, getting calls all day from the campaign — it is impressive," Dave said.
Because Executive Bullion's conversion rate is so high, meaning that customers who walk in essentially always buy, the impact of increased traffic flows directly to the bottom line. More leads means more visits, and more visits means more closed sales. "The campaign has doubled traffic and leads, so waiting would have meant 50% less than we have now. It could have cost up to a million dollars."
To business owners who believe word of mouth is enough, Dave's message is direct: "If you're serious about growth, word of mouth alone just won't cut it. I would tell them to at least have the conversation." As for his overall verdict on the partnership, Dave told us, "What worked for our company was built on by Hibu and works more efficiently now." For a business that had already found a marketing channel that worked for them before Hibu, that is a meaningful endorsement.
In a 90-day period, Hibu’s digital marketing for Executive Bullion generated:
- 56 Leads
- 2,821 Ad Clicks
- 3,166 Website Visits
- 376 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
