Find out how a Virginia Beach vehicle customization shop went from a frustrating marketing partnership and inconsistent leads to a steady pipeline of brand-new customers—and started referring other businesses to their Hibu rep along the way.
Overview
Dynamic Car Audio & Security is a Virginia Beach, Virginia shop owned by John Edwards, specializing in premium vehicle customization. John and his team outfit cars, ATVs, side-by-sides, boats, and golf carts with high-end audio systems, security installations, custom upholstery, remote start systems, lighting, and more. Known for exceptional customer service and a wide range of capabilities, Dynamic Car Audio & Security serves customers who want their vehicles done right. What John needed was a marketing partner who could match that standard—and actually show up when he needed them.
The Challenge
Before Hibu, John was stuck with a marketing company that underperformed and was nearly impossible to work with. "I couldn't get them to make changes or do a review," he said. The result was an inconsistent pipeline and mounting frustration. John knew he wanted a change, but he needed to find the right company and the right person to trust with his business.
His previous bad marketing experience left him skeptical about trying again. He had been down this road before, and it had not gone well. The bar for a new partner was not just competence—it was responsiveness, communication, and a genuine willingness to stay engaged.
The Hibu Solution
What changed everything was a walk-in visit from Hibu representative Ariel. "Ariel walked in the door and knew my frustrations before I even said them," John said. Ariel understood what John was dealing with, presented a stronger strategy and value proposition, and delivered the responsiveness his previous provider never offered.
Ariel and Hibu set John up with Hibu One, a fully synchronized digital marketing solution. This included a new, locally optimized website with pages for all of Dynamic Car Audio & Security's services, tools to generate and showcase customer reviews, and corrected business listings. John also added display advertising to boost visibility.
The ongoing relationship has been the defining factor, though. "Ariel stays in communication with me. If I need to adjust things or do a review, she is there." That consistent access—and steady pipeline of the jobs John wants—turned a skeptical former client into a committed Hibu advocate.
The Results
The results have been tangible and traceable. Lead volume has increased, and the service area has expanded. Customers are calling directly from tracking numbers tied to the advertising campaign. Most meaningfully, John is now regularly hearing from customers he has never spoken to before. "Clients I have never spoken to are calling for service, finding me through my online presence that Hibu has built," he said.
The business impact has seen increased revenue, reduced stress, and more predictable growth. Looking back, John is clear about what staying with his old provider (or doing nothing) would have meant: lost customers, lost revenue, and the continued stress of a marketing relationship that was not working. "I was more stressed before switching," he said simply.
John values responsiveness, communication, transparency, strategic guidance, and customer service from the Hibu team, which is everything his previous provider lacked. His message to business owners who rely on word of mouth or have been burned by digital marketing is direct. “You had the wrong rep managing your account. Word of mouth only gets you so far and can dwindle down." And his recommendation speaks for itself: "Yes, I have referred businesses to Ariel due to my trust in her, consistency, ROI, and business growth." When a client starts sending referrals to their own rep, that says everything.
In a 90-day period, Hibu’s digital marketing for Dynamic Car Audio & Security generated:
- 983 Leads
- 1,837 Ad Clicks
- 4,158 Website Visits
- 345 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
