Find out how an Elmsford, New York fire prevention company serving commercial kitchens across the five boroughs and Boston unlocked a tremendous surge in new construction work—and estimates that waiting another year would have cost them $2 million.
Overview
Chief Fire Prevention is a full-service fire prevention and compliance company based in Elmsford, New York, serving commercial kitchens throughout New York City's five boroughs and the Boston area. Their clients include hospitals, hotels, and restaurants—environments where fire safety is not optional and where the consequences of non-compliance are severe.
Chief Fire Prevention offers kitchen exhaust cleaning, fire suppression inspections and installation, violation removal, fire extinguisher inspections, new kitchen buildouts and renovations, grease trap cleaning and installation, and electrical repair and services. Certified through IKECA, OSHA, and NFPA, they operate as a true one-stop shop—handling everything properly so their clients have peace of mind.
The Challenge
Before partnering with Hibu, Chief Fire Prevention's primary challenge was growing its new construction business in a highly competitive market. Attracting the right general contractor partnerships to support that side of the business had been difficult, and the absence of a strong digital presence was making it harder for Chief Fire Prevention to find these opportunities than it should have been.
The Hibu Solution
What made the difference was the approach Hibu’s representative, Tom, took from day one. "Tom was very thorough in explaining how things would work and he was consistent in following up with us and asking the right questions so that we can do the marketing as a team and target the correct prospects," Javier Acevedo said.
Rather than a one-size-fits-all pitch, Tom worked to understand Chief Fire Prevention's specific goals and built a strategy around reaching the right clients in a complex, multi-market service area.
This strategy included a brand-new, optimized website that helped Chief Fire Protection become more visible online, along with search and social advertising to get them in front of the new construction customers they were aiming for.
The Results
The results have been direct and meaningful in the area where Chief Fire Prevention needed them most. "Since we started doing the services with Hibu, we have seen a tremendous incline in the installation business," Javier said. The new construction segment—the one that had been difficult to crack—started moving. More leads, more calls, more appointments, and increased revenue across the board followed.
"The most striking measure of what the partnership has meant to Chief Fire Prevention is Javier's own estimate of what waiting would have cost them. He said, “Based on our estimations we are looking at around $2 million worth of business." That figure reflects not just missed revenue, but the compounding cost of allowing competitors to capture the new construction relationships Chief Fire Prevention has since been able to build.
Javier's advice to other business owners is straightforward and confident: "I will tell them to try for at least six months, and they would never want to stop." His recommendation covers the full spectrum—confidence in results, trust in team, consistency, ROI, business growth, and peace of mind. For a company operating in an industry where compliance and trust are everything, that endorsement carries real weight.
In a 90-day period, Hibu’s digital marketing for Chief Fire Prevention generated:
- 447 Leads
- 965 Ad Clicks
- 2,705 Website Visits
- 286 Engagement
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
