Find out how a Pittsburgh-area stucco and general contracting company went from a phone that had stopped ringing to their first million-dollar month.
Overview
Ben Comadore has been running Bethco Systems Inc. for years. The Pittsburgh-area general contractor, known for its stucco work, had built its reputation the old-fashioned way—by recommendations from jobs well done. But somewhere along the way, the phone stopped ringing the way it used to. Mailers weren't moving the needle. The website was dated. And while the business was still standing, Ben would later admit they hadn't fully grasped just how close to the edge they were.
The Challenge
Before Hibu, Bethco had never tried digital marketing. Their lead generation strategy was built on mailers, an old website, and the kind of word-of-mouth reputation that takes years to build but can quietly stop delivering without you noticing. "Not enough leads in general," Ben said. "We'd been around for a while but the phone just wasn't ringing like it used to."
Ben was skeptical of online marketing and cautious about the cost. He'd been approached before and never pulled the trigger. The old methods felt safer, even if they weren't working.
"We didn't even know how close we were to going under," he said.
The Hibu Solution
Tallen Eveland, a local Hibu representative, had to be persistent to get the meeting. But when he finally sat down with Ben, the conversation was different. Rather than a generic pitch, Tallen walked through specific, actionable issues with Bethco's online presence and showed exactly what could be fixed.
"When we finally sat down with him, he showed us a better way to do it," Ben said. "The mailers and old website weren't making the phone ring. We figured, let's give this guy a shot."
Hibu built Bethco a new website, launched a search marketing campaign, and put a strategy in place to drive qualified local leads. The goal was simple: make Bethco visible to the people already searching for what they do and make it easy for those people to get in touch.
"We didn't even know how close we were to going under," he said.
The Results
The turnaround has been dramatic. Bethco’s revenue is up 400% year over year. In August alone, the company crossed $1 million in gross revenue, a number they had never hit in an entire calendar year. With four months still to go, they are on track to shatter every record they have.
About 80% of the jobs currently on their board came from people finding Bethco online, something that was essentially nonexistent before Hibu. The volume of incoming work has prompted Ben to build out new systems just to keep up.
"Our results on Google are like a full-time employee working for us 24/7," Ben said. The business impact goes beyond the numbers. Bethco is now planning for expansion and, for the first time, the team is taking vacations.
Ben has already referred several friends and fellow business owners to Hibu. His advice to anyone on the fence is direct: "If you want to see your business skyrocket, these are the guys you need to use. They do everything they say and everything they say is true."
In a 90-day period, Hibu’s digital marketing for Bethco Systems Inc. generated:
- 128 Leads
- 1,412 Ad Clicks
- 2,207 Website Visits
- 123 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
