Find out how a Rockland County paving contractor with 99 five-star Google reviews but almost no online visibility went from four flat years to its best year in business—after finally saying yes to a Hibu rep who had been patiently earning his trust for years.
Overview
America Paving & Seal Coating Inc serves residential and commercial customers across Rockland County, New York, and Bergen County, New Jersey. Owner Fabian Minchala has built the business around two things his competitors often overlook: showing up on time and earning customer trust. The results speak for themselves—99 five-star Google reviews and a reputation for treating customers' time with respect. The problem was that all those reviews were sitting behind a website that wasn't ranking anywhere, built by a high school friend who had promised local visibility and couldn’t quite deliver it.
The Challenge
For four years before partnering with Hibu, Fabian's growth was stagnant. The website his friend had built wasn't showing up in local searches, and the only calls coming in were from people who had found his reviews organically. It was a trickle, not a pipeline. "I was making the same money, year after year," he said. In a competitive market covering two states, standing still effectively meant falling behind.
The main barrier to change was cost. Fabian had been paying $150 a month for his existing website. Stepping up to a more significant digital marketing investment was a big commitment for a small business owner who hadn't seen returns from marketing before. "That is why it took 4 years for me to agree to work with Gary," he said.
The Hibu Solution
Hibu rep Gary had been in Fabian's corner long before the contract was signed. Over four years of periodic conversations, Gary helped Fabian add content to his Google Business Profile at no charge—just to be helpful, with no obligation. When they finally met in January 2026, and Gary walked Fabian through Hibu One, the website designs, and how the program would get him showing up across every local town he served, the value was easy to see. "I was very impressed with his website package and how it showcased my reviews," Fabian said.
Hibu built a new website, launched SEO and advertising, and set up a review growth program—a full package designed for the competitive two-state market Fabian operates in. The site was built around the 99 five-star reviews Fabian already had working in his favor. Gary continues to come to Fabian's home in person to answer questions, a level of service that stands in sharp contrast to a previous experience where everything was handled through email.
The Results
2026 is Fabian's best year in four years of business. He is now showing up on Google for his two most important keywords (paving and sealcoating) across his local market, and receiving approximately 35 calls per month from customers in New York and New Jersey. This summer alone, he has completed roughly 60 new jobs across paving and sealcoating.
One call tells the story clearly. A customer from Dumont, New Jersey reached out and told Fabian directly, "I called you because you were the first person who showed up in my town when I went to Google and you had great reviews." That job, a retaining wall and full driveway repave, came in at $35,000, one of his largest jobs of the summer. It is exactly the kind of high-value, qualified lead that a strong online presence in the right geography produces.
The business impact extends beyond revenue. Fabian has purchased a new asphalt machine and is in the process of acquiring an asphalt milling machine—equipment that will unlock large commercial jobs he previously couldn't pursue. "Before this year, I could never afford this type of machine," he said. The growth has also spread by word of mouth, with Fabian referring a friend with a landscaping business to Gary, and that business seeing results too. His advice to anyone still hesitating? "It took me 4 years to agree to work with Hibu, but I am very glad I did."
In a 90-day period, Hibu’s digital marketing for America Paving & Seal Coating Inc generated:
- 136 Leads
- 97 Ad Clicks
- 709 Website Visits
- 84 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
