Find out how a Greater Houston fireplace and outdoor-living retailer went from a website nobody could find to 90% of their business coming through online marketing, with a bigger service area, more employees, and a showroom they had the room and the revenue to expand.
Overview
Greg Lucas runs All Fired Up Fireplace & Outdoor Living in Magnolia, Texas, selling fireplaces, outdoor furniture, grills, and outdoor kitchen supplies to customers across Greater Houston. The business is hands-on by design. Every client gets a walk-through of the buying process and is taught how to maintain what they purchase. The product knowledge is there. The personal service is there. For a stretch, the only thing missing was a way for anyone to find them.
The Challenge
All Fired Up had a website, but it wasn't doing much. "Our site did not show up to anyone around us," Greg said. On top of the visibility issues, their previous marketing vendor was difficult to work with and even harder to get changes from. Customers who were already looking for exactly what All Fired Up sells were simply not finding them.
For a retail business that lives and dies on foot traffic and phone calls, low online visibility isn't just a marketing problem. It's a revenue problem. And Greg knew it.
The Hibu Solution
Greg's Hibu consultant didn't try to close him on the first call. "Our consultant built trust and rapport with us and showed up consistently showing us the results other businesses have seen," Greg said.
Cost was a real concern, especially for a higher-tier plan. What moved Greg past it was the ROI conversation. The consultant walked through what the investment would actually return, in customers and revenue, not just clicks. Once Greg could see the math, the decision made sense.
Hibu built a strategy focused on expanding All Fired Up's digital footprint and extending their service area reach well beyond what their old site could deliver. The consultant meets with Greg to go over his dashboard and keep him updated on performance, along with making ongoing recommendations to keep the business improving toward its goals.
The Results
Today, roughly 90% of All Fired Up's business comes through their online marketing. That number would have been unimaginable before Hibu.
The service area has expanded significantly. Customers who would never have heard of All Fired Up are now finding them online and calling. One customer from outside their original coverage area found them while searching for fireplaces, came in, and ended up purchasing multiple fireplaces, outdoor furniture, and a full outdoor kitchen setup. They found Greg because of one thing and bought everything.
The business impact has been concrete. All Fired Up has grown its team, added employees it didn't have before, and invested in expanding the showroom itself. "Our biggest impact is profitability, and it has given us the ability to grow more employees and add to our showroom," Greg said.
As for Greg's advice to other business owners who think word of mouth is enough? "It helps stay current with our online presence in an ever-changing landscape," he said. His reason for recommending Hibu is straightforward: it lets a locally owned retailer compete in a large market against operators with less experience and fewer credentials.
In a 90-day period, Hibu’s digital marketing for All Fired Up generated:
- 259 Leads
- 842 Ad Clicks
- 1,839 Website Visits
- 127 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
