Find out how a Wisconsin towing and roadside assistance company that had been burned by a previous marketing agency went from a disorganized online presence to doubling its leads year over year—and ranking at the top of search results for towing in its market.
Overview
Affordable Towing Pros is a towing and roadside assistance company based in Whitewater, Wisconsin, owned and operated by Lee Loveall. The business serves everyone from local residents and commuters to businesses and visitors passing through—helping with breakdowns, accidents, lockouts, jump starts, tire changes, and emergency towing. Lee has built the company around treating customers like neighbors, responding fast, pricing fairly, and being someone people can count on when their day falls apart. That mission extends to the college students in the area, whose parents Lee takes seriously as people who need to know their kids have someone reliable to call.
The Challenge
Before Hibu, Affordable Towing Pros had an online presence that wasn't working together as a cohesive system. Information existed, but it wasn't organized to drive growth. The business ran largely on word of mouth and reputation, which had been enough to sustain it, but not enough to scale it. As Lee puts it, "I hadn't invested the time and resources into making sure everything was set up properly for growth." He had also been burned by a marketing agency, leaving him hesitant to trust another marketing partner with his business.
The frustration of knowing what the business could be (and watching it fall short of that) was the motivation to finally make a change. "I was so frustrated with what wasn't happening and knew what should be happening but wasn't," Lee said.
The Hibu Solution
What made the difference was finding a local representative who took the time to meet in person, learn the business, and understand the communities Affordable Towing Pros serves. After a bad experience with an agency where the relationship felt impersonal, and the results were thin, having someone local who was genuinely invested was the deciding factor. "Having someone local that is watching out for me makes all the difference," Lee said.
Hibu organized the business's online presence, got it showing up consistently where customers search for towing services, and built a strategy around Lee's specific goals and market. The relationship has been proactive throughout, with regular conversations, new ideas, and a shared focus on where the business is going next. "I appreciate that I don't have to worry about that. I have someone I trust, and we discuss where I want to go and we make it happen," Lee said.
The Results
The year-over-year numbers are clear. Comparing July through August 2025 to the same period in 2026, total lead activity grew from 82 to 170 (more than doubling), and new leads increased from 71 to 97. Google Business Profile views also climbed from 349 to 443. Affordable Towing Pros now ranks at the top of search results for towing in Delavan. "That's huge for me," Lee said.
One particular moment captures the shift well. A customer called and asked Lee directly, "Who does your marketing?" They told him the business was showing up everywhere at just the right time, which is exactly the kind of organic validation that confirms the strategy is working. Lee uses his own analogy to describe the impact, "I look at it like being on the front page of the newspaper every day. When people need help, they find us."
Lee estimates that waiting another six months or a year to make the change would have cost tens of thousands of dollars in lost revenue. He has already recommended his rep to other business owners, and his advice to anyone who has been burned by digital marketing before comes from his own experience. “I have been burnt and I was hesitant to trust, but I did, and your business will die if you don't do something.”
In a 90-day period, Hibu’s digital marketing for Affordable Towing Pros generated:
- 547 Leads
- 958 Ad Clicks
- 838 Website Visits
- 61 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
