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More policyholders. More referrals. Less time marketing your insurance agency.

When someone needs to insure a new car, a home, or a business, they search for a local agent they can rely on. Hibu builds a detailed, trustworthy online presence that gives your insurance agency the best chance of being the one they find.

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Your insurance agency, powered by full-service marketing

We’ll build and manage your website, ads, reviews, listings and more in one platform — so you can focus on your clients' policies.

Get found where your customers are looking

  • Show up when someone searches or asks for “insurance agent near me,” “auto insurance,” “homeowners insurance,” or “life insurance”
  • Reach people researching coverage for their home, vehicles, family and financial future before they request a quote from another provider
  • Keep your location, contact details, hours and insurance products accurate on Google and the directories customers trust most

Insurance agent meeting with client roadside - Search results that reads "insurance agent near me" and map with red pin
client shaking hands with insurance agent with Google review graphic

Get chosen by the right customers

  • Highlight specialties like home, auto, life and bundled coverage, along with personalized guidance and the carriers or coverage options you offer
  • Build confidence with recent five-star reviews that mention responsive service, knowledgeable agents, clear explanations and help when it matters most
  • Leverage decades of data that helps your marketing generate the right leads based on what works for thousands of other local professional service businesses

Get quality leads and write more of the policies you want

  • See all of your incoming insurance inquiries — calls, emails, texts and social media messages — in one place
  • Prioritize your highest-value opportunities with AI-powered lead scoring, from multi-policy households to life insurance prospects
  • Respond instantly to quote and coverage requests before another insurance provider gets the business

Insurance agent talking on headset in front of computer desktop - Inbox graphic with instant response message with Quality lead graphic
Insurance agent filling out insurance policy Hibu dashboard and bar chart trending upward

A custom marketing plan for every insurance agent

  • A unique digital marketing plan that’s tailored to your agency's goals and budget
  • No one-size-fits-all, cookie-cutter solutions
  • Work with a dedicated expert to review your results, discuss new opportunities, and adjust your plan any time

CASE STUDY

Wilcox & Reynolds Insurance

In business since 1942, Wilcox & Reynolds Insurance had a healthy client base but turned to Hibu to drive more visibility on Google — and more new clients.

See exactly what Hibu is doing for owner Lori Meagher:

“The money’s being spent well – it’s getting results, people are calling, walking in, emailing their info and saying, ‘Hey, I need a quote.’ Great. Super. So awesome!”

Hibu Case Study - Wilcox & Reynolds Insurance

Real insurance clients. Real marketing results.

video testimonial

“In the past three months alone, our [Hibu] campaign has gotten 4,000 leads and 1,600 website visits. That's a lot of people visiting our site because of Hibu.”

Erin Cates | Hartke Insurance
  • client review

    “What truly set [Hibu] apart was that [their] support didn't end after the sale. [They were] always available throughout the entire process, promptly answering questions and assisting with every change we wanted to make."

    DeAnn Clark | Poweshiek Agency
  • client review

    “Working with Hibu has been a great experience. Their team is quick to respond, easy to work with, and makes the entire process simple from start to finish. They communicate well, follow through on what they promise, and are always willing to help. I highly recommend Hibu to anyone looking for a reliable marketing partner.”

    Harold Spiro | Spiro Insurance Agency LLC

See how your insurance agency can grow with Hibu

What insurance providers ask us

How does Hibu help me compete with GEICO, Progressive, and other direct carriers online?

Direct carriers have national budgets no independent insurance agency can match. But they can't offer what you do: multiple carriers, personalized guidance, and a real local contact at claim time. The gap lies in visibility. Hibu helps your agency show up where local buyers are searching before they default to a brand they saw on TV.

My agency runs on referrals. Why do I need a digital presence?

Even referred prospects Google you before they call. They check your website, read your reviews, and compare you to at least one other insurance agency. A thin digital presence loses clients who were already on their way to you.

Can Hibu help me retain existing policyholders, not just find new ones?

Yes. We build retention into the Hibu One platform. A consistent online presence keeps your agency visible to current clients between renewals. Here’s the goal: When a policyholder’s situation changes or their policy comes up, you're their first call, not a competitor's ad.

What results can I realistically expect with Hibu, and how quickly?

Your market, competition, and starting point all affect the timeline. Many Hibu insurance clients see measurable increases in traffic and quote requests within the first 60–90 days. Agencies that build consistent reviews and run coordinated local campaigns tend to pull ahead steadily over time.

I'm quoting and servicing clients all day. How much time does Hibu One take from me?

Not much, usually less than 1 hour monthly for most clients. We build, manage, and optimize everything: website, ads, listings, review monitoring, marketing automation. You approve the setup and check reports on your schedule.

Do I need a contract to work with Hibu?

Hibu offers 6-month contracts because digital marketing needs time and data to optimize effectively. This gives platforms like Google and Meta time to learn from campaign performance while your Hibu team makes ongoing adjustments designed to maximize your marketing investment.