The further we get into summer, the closer we get to the beginning of the new school year. This year, back-to-school spending is projected to hit $557 per K-12 student, so it’s never too early for businesses to start planning their back-to-school marketing campaigns.
Key Takeaways
- Start planning your back-to-school marketing early to reach shoppers before and during the peak buying season.
- Use seasonal slogans, email subject lines, social media posts, and hashtags to quickly create timely marketing campaigns.
- Tailor your messaging to your business, whether you're a retailer, service provider, or running special promotions.
- Promote discounts, giveaways, and limited-time offers to capture back-to-school shoppers' attention.
- Keep your business visible across multiple channels, including email and social media, to maximize your reach.
- An all-in-one marketing platform like Hibu One can help you manage seasonal campaigns, build local visibility, and save time.
Between new clothes, school supplies, dorm essentials, and tech gadgets, parents will be looking for the best deals to save a little money. So don’t miss this opportunity to use some catchy back-to-school slogans, email subject lines, social media posts, and hashtags to convince them to shop with you.
If you need a little inspiration to get you started with all that messaging, you’ve come to the right place! We’ve put together a list of slogans, subject lines, social media posts, and hashtags for all kinds of businesses to help with your back-to-school marketing. Pick a few of your favorites from each list and pop them into your campaigns to save a little time this back-to-school season.
[Related: 45 Summer Taglines to Brighten Up Your Seasonal Marketing]
Back to school slogans for any business
About 71% of back-to-school shoppers complete their purchasing between two weeks and two months before school starts. So go ahead and start using these slogans for any type of business now:
1. It’s back-to-school season
2. Stock up on supplies for back to class
3. A new school year means new supplies!
4. Ace their school supplies list
5. Getting ready for back to school is easy as ABC
6. Time for back-to-school shopping!
7. All the latest apparel, tech, and dorm essentials for the school year ahead
8. Everything they need to head back to class
9. School’s almost back in session! Start shopping now
[Related: 19 Fresh Summer Promotion Ideas for Local Businesses]
Back to school slogans for sales
Running some sales and discounts this back-to-school season? What a bright idea! Make a note to use a few of these pre-written slogans:
10. Back to school = back to savings! Shop deals on must-haves for the classroom
11. We’ve got back-to-back savings for all your back-to-school needs!
12. Teachers! We appreciate all you do! Visit us for [percent] off any [product/service]!
13. We’re giving this back-to-school sale an A+
14. Shop savings on back-to-school essentials here
15. What’s better than extra credit? This sale
16. Save big on supplies for every subject
17. Start your back-to-school prep with these big savings
[Related: The Small Business Guide to Lead Generation]
Back to school retail promotions
Back-to-school shopping is truly where retailers shine, with clothing accounting for the majority of BTS spending, according to 73% of parents surveyed. Supplies, dorm essentials, and tech are also a large portion of back-to-school lists, so here are some retail-specific promos for businesses that specialize in those finds:
18. Head back to school in style. Save on clothing, accessories, and gadgets
19. Best dressed for the school year. Up to 60% off apparel
20. Hit this sale before you hit the books
21. Calling all students! Show us your ID for special savings all week long!
22. Back-to-school shopping just got more exciting! Enjoy huge savings on select styles now!
23. Shop outfits for every day of the new school year
24. Stuff their new backpack full of supplies with these great savings
[Related: Tips for Designing an Instagram-Worthy Brick-and-Mortar Space]
Back to school email subject lines
Don’t forget to utilize your email marketing list within your back-to-school campaign. The subject line can either remind shoppers of the season or draw them in with great deals or promotions. One of these options can help you hit your goals:
25. It’s back-to-school season already!
26. We’ve got the back-to-school savings you’re looking for
27. Find everything you need for back-to-school right here
28. We’re counting down the days until back-to-school!
29. Celebrate back to school with [percentage] off!
30. Make this school year the best one yet!
[Related: Marketing Automation: What Is It and Why Do You Need It?]
Back to school slogans for service businesses
Just because retail stores are where most consumers spend their time back-to-school shopping, doesn’t mean there aren’t plenty of service businesses people may utilize during the season. Tutors, hair salons, cleaning services, and more can take advantage of this time of year. Use these slogans to remind your customers you’re there for them:
31. Is your summer help heading back to school? Let us take over
32. Thanks for being an A+ customer! Get [percentage] off your next service
33. Groomed dogs eat less homework. It’s science
34. Get a little extra help this school year from our tutoring services
35. Enjoy [percentage] off cleaning services because back-to-school is stressful enough
36. Time to schedule a back-to-school trim! Call our salon today
37. Extra credit for homeowners who plan ahead. Schedule your [service] now and save!
[Related: 25 Dental Social Media Post Ideas That Actually Attract Patients]
Back to school social media posts
Keep the power of your social media accounts in mind when planning your back-to-school marketing campaigns as well. Use these platforms to showcase your selection, brands, giveaways, and back-to-school deals with the help of these captions:
38. We love our teachers! Click the link in our bio to share your favorite teaching memory and be entered into our back-to-school sweepstakes!
39. Goodbye summer, hello school year!
40. Aaahhhh we love that new textbook smell!
41. Forget the apples, your teacher really wants a latte.
42. GIVEAWAY TIME! We’re giving away this backpack filled with school supplies to one lucky winner! To enter, like this post, tag a friend in the comments, and make sure you’re both following us!
43. Happy back-to-school season, everyone!
44. “One child, one teacher, one book, one pen can change the world.” – Malala Yousafzai. Make a difference this school year.
[Related: Using fun, fast social media posts for your small business]
Back to school hashtags
Speaking of your social media accounts, the right set of hashtags can go a long way! We’ve put together this list of popular ones for the back-to-school season, so you don’t have to go any further to find the ones that fit best with your post:
| #backtoschool | #teachersofinstagram | #firstdayofschool | #teachers |
| #school | #schoolsupplies | #schoollife | #backtoshopping |
| #education | #backpack | #student | #teacherlife |
| #teacher | #learning | #homeschool | #college |
[Related: Are Hashtags Dead for Social Media in 2025?]
Let Hibu handle the rest of your digital marketing
Back to school is quickly approaching, so we suggest starting to plan out all your marketing campaigns now and hit it hard all through August. This way, you’ll be sure to catch those customers who start early and those who might wait until the last minute.
Whether you’re offering specific deals and discounts, promotions, or simply want to use the season to get your brand out there and showcase your selection, these back to school slogans, email subject lines, social media posts, and hashtags can help you do that and save you a little bit of time.
If you liked these pre-made slogans and would like some additional help with your other marketing efforts, check out Hibu One. Our all-in-one digital marketing platform gives you everything you need to increase your local search visibility, manage your reputation, automate your email and text outreach, and so much more. Plus, it’s backed by real marketing experts, so you’ll always have the support you need.
Want to learn more about how the features included with Hibu One can help your business? Call us at 877-237-6120 or complete our Get Started form for a free, no-obligation consultation today!
