If you want to make it easy for your customers to call and come on by this holiday season, updating your business listings to reflect your holiday hours should be your first step.
[Updated for 2026]
Key Takeaways
- Keeping your holiday business hours accurate online helps prevent customer frustration, avoid missed opportunities, and build trust.
- Update your holiday hours on your Google Business Profile, Facebook Business Page, and website so customers know when you're open.
- Don't forget about other online directories like Yelp, BBB, and Angi. Consistent business information makes it easier for customers to find and choose you.
- Already a Hibu client? Simply give us a call, and we'll update your managed listings and website for you.
- Keeping your business listings accurate is important year-round. Hibu's Listings Management solution takes the work off your plate so you can focus on running your business.
The holiday season is one of the busiest times of year for local business owners like yourself. Whether you’re extending your business hours to accommodate holiday shoppers or you’ll be closing up shop for some well-deserved time off, it’s important to let your customers know.
And you can do that by making sure your holiday hours are updated everywhere they might be looking for them.
It’s a small detail that often times gets overlooked, but it can make a difference for both your customers and your bottom line this holiday season
[Related: Don’t Let Your Business Become a Ghost Online: Listings Still Matter]
Why are accurate holiday business hours important?
The holidays are stressful enough. The last thing you want is for a potential customer to show up at your door only to find out you’re closed. Or worse, assume you’re closed when you’re actually open.
Updating your holiday hours across your online listings helps you:
- Avoid frustrating customers: If a customer finds locked doors when they’re expecting you to be open, it causes unnecessary stress and makes them feel like they’ve wasted their time.
- Avoid missing out on business: On the flip side, if your online hours say you’re closed when you’re actually open, potential customers might choose a competitor instead.
- Build customer trust: Accurate, up-to-date information shows customers your business is reliable and makes it easier for them to choose you.
- Make it easier for customers to plan: Whether they’re shopping for last-minute gifts or scheduling a service, customers can feel confident knowing when you’re available.
[Related: Why Seemingly Small GBP Errors Have Big Consequences]
Where should you update your holiday hours?
Now that you know why keeping your holiday hours up to date matters, let’s cover exactly where you should make those updates.
Start with three important places where customers are most likely to look for your business information:
- Google Business Profile: 70% of consumers use Google Maps to look for nearby businesses, so updating your GBP ensures these customers know when you’re open.
- Facebook: Update your Facebook Business Page so customers checking your social media know when they can visit or contact you. A post or two announcing the changes doesn’t hurt either.
- Your website: Don’t forget about your website too. Make sure it’s up to date with any changes to your regular hours, especially for your repeat customers.
Google and Facebook both allow you to manage business information, including updating existing listings, claiming listings that may have been automatically created for your business, or creating new ones.
These are just the three main places we recommend focusing on, though. Don’t forget about other online directories and platforms where your business information appears, like Yelp, BBB, or Angi. Keeping everything consistent everywhere helps prevent confusion and makes it easier for customers to find you.
Check to see how your online info is appearing to customers across the web.
Already a Hibu client? We’ll handle it for you!
If you’re already using Hibu to manage your business listings, there’s one less thing to worry about during this busy holiday season.
Simply give us a call and let us know about any changes to your holiday hours. We’ll take care of updating your managed listings and your website for you, so you can focus on serving your customers or spending time with your family.
[Related: Why I Chose Hibu: Reviews of Our Personalized Support]
Keep your business listings accurate all year long
The holidays are a great reminder that your online business information needs more than a one-time setup.
Even if you’ve recently updated your listings, it’s a good idea to check them regularly to make sure your business hours, address, phone number, and other important details are accurate.
It can be a lot to handle on top of your other duties as a local business owner. So let Hibu do it for you. Our Listing’s Management solution is included within the Hibu One platform. We’ll keep your business details accurate and consistent across online directories, search engines, social media, and more.
Plus, since Hibu One is an all-in-one, fully managed digital marketing solution, your business listings connect with your website, reviews, reputation, and more to ensure your marketing works harder and smarter.
Want to learn more? Take a self-guided platform tour now or contact us for a free, no-obligation consultation with a digital marketing expert.
