For an electrical company that regularly lands multi-million-dollar jobs, Dixon Electric is no stranger to working with "the big guys"—which is exactly why they switched from a local digital marketing provider to Hibu.
Overview
Dixon Electric was founded in 1976 by Doug Dixon in Lexington, Kentucky. He started the business in his basement with just one other person, and now he’s licensed in multiple states with over 100 employees.
Today, Dixon Electric does both electrical projects and general contracting. “We do multimillion-dollar deals. We work for [University of Kentucky.] We’re doing work for Amazon right now. Kroger, Walmart, you name it, we’ve probably worked for them,” said Scott Rush, Director of Safety and Security.
The Challenge
Before partnering with Hibu, Dixon Electric was facing a few challenges. The owner had made a basic website, but most of the business has been through word of mouth. Scott Rush of Dixon Electric shared, “You’re really not a company until you have a website. It’s like you’re not official. So, I hired a local company to make a website for us… and it was okay. I mean, it really didn’t do what we needed it to do. It wasn’t getting people to come to our website, or to contact us – we saw no increase in our business whatsoever.”
Another challenge the company faced was overall brand awareness. Despite being an established company in Lexington since 1976, not many people had heard of Dixon Electric. “That was a huge marketing challenge. How do we get known because there are a lot of electric companies here in Lexington? If you [listed local electric companies], our name was probably down towards the bottom someplace because people just didn’t know who we were. We had a lot of customers, we did a lot of business, but at the time, we were not getting any exposure at all.”
“It was [also an issue of] how do we keep our business year-round to keep all of our guys going… [in the] areas that we wanted to work.”
The Hibu Solution
Dixon Electric decided to partner with Hibu because until then, other agencies simply hadn’t impressed them. Mr. Rush said, “[Other agencies] talked like a cookie cutter... I want somebody who is thinking outside the box because I’m already thinking in the box. I need somebody to give me another idea.” That’s where Hibu’s exceptional customer service and custom marketing solutions came into play.
When Dixon Electric first partnered with Hibu, the top priority was getting them set up with a tailor-made Hibu Smart Site. From there, Hibu was able to manage Dixon’s online reputation with listings and online review management, and drive targeted traffic to the site with search marketing, display advertising, and social.
The Results
“[Before Hibu] our website really was not doing what I wanted it to do,” Scott Rush said. “What resonated with me was the Google aspect of it, the keywords, those types of things. If somebody clicks into Google, [searching] for an electrician, now we’re probably in the top three.”
Brand awareness saw a significant increase. “Hibu solved our exposure problem, number one.” Number two, Scott said, “Hibu is very good at targeting our customers [and] getting reviews from our customers. On Google, we have a 4.6 rating right now, which is awesome.”
As far as worrying about having enough work to keep his crews busy? Scott is pleased to report that, “With Hibu, it has just grown to the point now where we have a service manager, we have four teams, four trucks that are running every day doing service work.”
In a 90-day period, Dixon Electric’s marketing from Hibu generated:
- 866 total leads
- 1,204 ad clicks
- 2,142 website visits
- 859 calls
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website, and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
