Find out how a 30-year appliance repair company in New Jersey went from spending $10,000 a month on yellow pages ads to dominating Google in over 50 towns—with 275 new calls a month, three fully booked technicians, and a 4.8 Google rating that is among the best in the market.
Overview
All American Appliance Service is a Mahwah, New Jersey-based appliance repair company with over 30 years in the market, serving residential customers across Bergen and Passaic Counties in New Jersey and Rockland County in New York. Owner Dave Pennington has built his reputation on one simple principle: being the most honest business in the industry. With three service technicians handling repairs on all major brands (including high-end Sub-Zero refrigerators), All American runs a high-volume operation that demands a reliable, consistent flow of quality leads.
The Challenge
Dave's marketing history goes back far enough to remember when the yellow pages were the only game in town. In that era, competing in his market meant advertising in multiple publications, and if your ad wasn’t big enough, the phone didn’t ring. The monthly cost to keep leads flowing reached $10,000. When digital marketing arrived, Dave moved to a website and Google Ads through another provider, spending about $2,600 a month for 60 to 100 calls. Between print and digital, lead generation was the single largest expense in running the business.
Along the way, Dave made a decision he later regretted: leaving Hibu for a competitor who promised a stronger organic presence at half the cost. "It seemed like a great way to reduce my online expense," Dave said. "Well, I learned the hard way that if it sounds too good to be true, it's too good to be true, and I wasted about a year with that company." The experience left him skeptical, but it also clarified exactly what he needed from a marketing partner.
The Hibu Solution
What brought Dave back to Hibu was the relationship. Even while he was with the other company, his Hibu representative stayed in touch—no pressure, just consistent communication about what Hibu could offer. "I believe strongly in relationship and communication and that's what I get with Hibu," Dave said. When Hibu introduced the Hibu One Platform about a year ago, it offered everything in a single solution, including a robust organic presence, and review management, with the option to add fully managed Google Ads. Dave made the move.
One of the strategic decisions that came out of the partnership was targeting Sub-Zero refrigerator repair, which is a high-end, high-value niche where repair costs run into the thousands of dollars. Hibu helped All American establish visibility in that category specifically, turning a specialized service into a profitable growth driver.
The Results
Since implementing Hibu One, the results have grown steadily and measurably. All American Appliance Service now shows up in over 50 towns across New Jersey and New York for its two major keywords. The business averages 275 new calls per month over the past 90 days. Three technicians run six to eight appointments each per day. They’re fully booked, consistently. Sub-Zero repair volume has increased, directly improving profitability. And the Google rating has climbed to 4.8, one of the strongest in the market.
"My company's growth has been on a steady rise," Dave said. "My organic presence is extraordinary." The Hibu One Dashboard gives him clear visibility into daily lead flow and online progress, and that matters to a business owner who spent years wondering whether his marketing dollars were actually working. "Everything that I do with Hibu is explained in detail and as a result, it gives me great confidence to work with them."
To any business owner who has been burned by a cheaper alternative, Dave's advice is direct and personal: "Believe me, I once tried the guy who overpromises and under delivers just because it was a cheaper option. It was a disaster." His recommendation for Hibu is just as clear. "I would recommend Hibu in a heartbeat. I like the fact that they are local. I like that they are on top of the latest technology and present it to me with options on how it will help me grow."
In a 90-day period, Hibu’s digital marketing for All American Appliance Services generated:
- 1,150 Leads
- 1,386 Ad Clicks
- 2,270 Website Visits
- 273 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
