Find out how a Point Pleasant, NJ flooring store that had never spent a dollar on advertising went from zero online presence to daily leads, an expanded service area, new employees — and a whole-house flooring job that covered both a shore house and a main home in North Jersey.
Overview
Taylor Flooring is a flooring store and installation business based in Point Pleasant, New Jersey, owned by Bill Taylor. The business sells flooring and handles all installation for homeowners, contractors, and builders, operating on a no-pressure, no-commission sales model. Fair pricing and a commitment to helping customers find what they actually need (rather than what earns the biggest margin) have built a solid reputation. For years, that reputation grew entirely through word of mouth. Then Bill decided it was time to find out how much more was out there.
The Challenge
Before Hibu, Taylor Flooring had no advertising, no meaningful online presence, and no exposure to customers who weren't already in the word-of-mouth network. Business was okay, but Bill knew there was more available. "We were not growing as a company and we didn't have any exposure online," he said. The business was relying entirely on referrals in a market where customers increasingly search for flooring contractors online before making any calls.
The Hibu Solution
Hibu rep Greg came to Taylor Flooring through a referral from another local flooring store, which was a signal of credibility that mattered to Bill. Greg backed the conversation up with examples of similar flooring businesses Hibu had helped, and the combination of the peer referral and the relevant case examples was enough to move forward. The biggest initial concern was ROI on a marketing budget the business had never carried before. That concern was addressed by the results themselves.
The Results
Since partnering with Hibu, Taylor Flooring has grown every year and continues to receive new leads through advertising every day. The business has expanded its service area beyond its local base, now regularly receiving customer inquiries from areas that word of mouth never reached. One job tells the story well. A customer found Taylor Flooring on Google, saw the strong reviews, and reached out. The job turned into a complete flooring project for their local shore house and then extended to their main home in North Jersey as well. A single online discovery turned into two full-house jobs.
The business impact has been sustained and measurable. Taylor Flooring has grown tremendously and continues to hire more employees to handle the incoming work. Bill has referred many friends and local business owners to Greg personally — a strong signal that the results have been real enough to stake his own reputation on. His advice to another owner who's never tried digital marketing? "It works, business has increased tremendously. Trust the process and give them the opportunity to show how they can help."
In 90 days, Hibu generated nearly 700 leads for Taylor Flooring:
- 670 Leads
- 424 Ad Clicks
- 1,240 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
