Find out how a Colorado family-owned outdoor shading company with 30 years of experience and 4,500 installations moved from referral-only growth to dominating Google searches.
Overview
SunSaver, Inc. is a family-owned outdoor living company based in Englewood, Colorado, specializing in custom shading and outdoor comfort solutions. Since 1996, SunSaver has helped homeowners throughout Colorado's Front Range and mountain communities transform their outdoor spaces with retractable awnings, exterior solar shades, louvered pergolas, porch enclosure systems, and related installation and maintenance services.
With more than 4,500 products installed and a reputation built on personalized service, licensed installers, and industry-leading warranties, SunSaver is a top SunSetter dealer and a trusted name in the Colorado outdoor living market. What they needed was a digital presence that matched their track record.
The Challenge
Despite more than three decades in business, SunSaver was essentially invisible on Google. Homeowners searching for awnings, solar shades, and pergolas were finding competitors instead. The business ran almost entirely on referrals and partner relationships, which are valuable channels, but ones with a natural ceiling. “We knew we were missing opportunities to reach homeowners actively searching online,” the SunSaver team said. “It became clear that it was time to establish a stronger presence on Google and develop a more consistent source of leads beyond referrals.”
The main concern going in was ROI. SunSaver had evaluated three different marketing companies before choosing Hibu, and the question was the same one every business owner asks: would a digital marketing investment generate real results, or just traffic and impressions?
The Hibu Solution
What set Hibu apart from the other two companies SunSaver evaluated was a relationship built on consistency and genuine follow-through. Hibu's representative stayed engaged over nearly two years before SunSaver committed, demonstrating patience and genuine investment in the business rather than pressure to close a deal. “That step-by-step process, along with transparent communication and regular reviews, gave us confidence that the investment was worthwhile,” the SunSaver team said — ultimately leading them to trust Hibu with their full marketing solution, which included a new website, and paid search advertising strategy.
The Results
SunSaver is now appearing at the top of Google searches for many of the products and services they offer. A complete reversal from their pre-Hibu invisibility. The impact has been consistent and compounding. They’re getting more phone calls, more inquiries, and more qualified leads from homeowners who are already further along in the buying process. Several large, flagship projects have been traced directly to leads generated through Hibu's marketing efforts — high-value opportunities that turned into significant, profitable work.
One of the more powerful dynamics the team describes is a neighborhood effect. Hibu generates a lead, SunSaver completes the project, neighboring homeowners see the work, and new inquiries follow… creating a cycle where one Hibu-sourced customer often generates additional referrals in the same area. As the program has matured, cost per lead has decreased while lead quality has continued to improve. “We're generating more opportunities, spending less to acquire them, and building a stronger foundation for long-term growth,” the team said.
Looking back, the SunSaver team is direct about what waiting would have cost, saying “Those leads wouldn't have disappeared — they would have gone to our competitors. Beyond the revenue, it also would have cost us peace of mind. Today, we have a much more reliable flow of leads and a predictable pipeline of opportunities.” Their recommendation for other business owners is equally clear. “The customers are searching online whether you're there or not. The question is whether they're finding your business or your competitors. Hibu helped make sure they're finding us.”
In 90 days, Hibu delivered more than 400 leads to SunSaver:
- 465 Leads
- 3,970 Ad Clicks
- 6,051 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
