Find out how a Winchester, Virginia, custom 4x4 fabrication shop that was invisible online and dependent on referrals expanded its service area, improved lead quality by 20-30%, and started reaching qualified customers it never could have found before.
Overview
Off-Road Innovations is a Winchester, Virginia-based custom 4x4 fabrication shop serving Jeep and 4x4 enthusiasts. Manager Jon Kann and his team specialize in lift kits, wheels and tires, and off-road modifications — building their reputation over years of quality work, a large shop footprint, and the kind of customer trust that only comes with time. For years, that reputation was the marketing. The problem was that it could only reach so far.
The Challenge
Before partnering with Hibu, Off-Road Innovations was dealing with low online visibility, not enough leads, and a previous marketing company that had underperformed. Cost and an existing provider contract were the barriers to making a change. What finally moved things forward was a better strategy and a stronger value proposition. Plus a team that Jon describes as hard workers, committed, and genuine problem solvers who built real relationships.
The Hibu Solution
Hibu's approach centered on building Off-Road Innovations' online presence in a way that extended the shop's reach beyond its traditional geographic footprint. Representative Michael Spinoe and the Hibu team focused on communication and industry knowledge—the two things Jon values most. The result was a marketing program built around connecting the business with customers who were actively searching for exactly what ORI offers, in areas where the shop had not previously been visible.
The Results
Lead opportunities have increased by an estimated 20-30%, but the more significant shift has been in quality. Off-Road Innovations is now reaching customers outside of its previous service area. People who find the business through search while actively looking for the service they need. One customer discovered ORI through its online presence while searching for a specific service, reached out, and converted into a paying job—exactly the kind of qualified, geographic-expansion lead that the previous marketing approach could not produce.
"We're reaching customers outside of our previous service area and converting more of those inquiries into paying jobs," Jon said. "Based on our average job value and the additional business we've generated, Hibu has contributed thousands of dollars in additional revenue." The expanded reach also means the growth ceiling is higher. There is more geographic market to serve, and Hibu is helping access it.
The business impact has been better work-life balance and reduced stress. This is a meaningful outcome for any shop owner who has spent years wondering where the next wave of work will come from. Looking back, Jon's assessment of what waiting would have cost is direct. "If I had waited another year to partner with Hibu, ORI would have left a significant amount of business on the table. The lost revenue could easily have been tens of thousands of dollars. Waiting wouldn't have saved ORI money—it would have cost us opportunities, customers, and revenue." His advice to other business owners is equally clear. "Work smarter, not harder."
In a 90-day period, Hibu’s digital marketing for Off-Road Innovations generated:
- 1,286 Leads
- 6,268 Ad Clicks
- 10,100 website Visits
- 337 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
