Find out how a Tulsa tornado shelter manufacturer with a patented design went from inconsistent leads to ranking #1 on Google — hired more staff, added vehicles, and says waiting another year would have cost 30% of their annual revenue.
Overview
New Day Tornado Shelters, operating as M&K Legacy LLC, is a Tulsa, Oklahoma-based manufacturer of patented cylinder tornado shelters. Owner Michael Rogers has built a product that stands apart in a crowded market: a ⅜" steel cylinder design with a small footprint but elite strength and wind resistance, sold across the United States. When severe weather threatens, customers need to trust that the shelter they chose was the right one. What they needed was a way to find New Day Tornado Shelters in the first place.
The Challenge
Before partnering with Hibu, New Day Tornado Shelters was dealing with two interconnected problems: not enough leads and an inconsistent pipeline. Cost and deliverables were the concerns going in. Michael needed to know that an investment in digital marketing would produce measurable results, not just promises. In a business where demand can shift as quickly as the weather, unpredictable lead flow was not something he could afford to accept.
The Hibu Solution
What made the difference was trust—specifically in Hibu representative Daniel Migliore, who built Michael's confidence in the team and strategy. Results came quickly, easing concerns about cost and deliverables before they could compound. Responsiveness matters most to Michael: "Our business: the winds change quickly (no pun intended) and we need to be able to shift resources, target market, and strategy quickly."
For New Day Tornado Shelters, a marketing partner who can keep pace is essential. Hibu also built New Day a comprehensive strategy through Hibu One, including a new, locally optimized website with service area pages, corrected and protected business listings, and reputation management, plus Search and Display advertising managed by Hibu.
The Results
The results have been comprehensive. Lead volume, phone calls, booked appointments, revenue, lead quality, service area, and repeat customers have all improved. The most vivid proof of what Hibu's digital strategy has delivered came from out-of-state customers passing through Tulsa who searched for tornado shelters on Google, found New Day Tornado Shelters ranked at the top of the results with the highest reviews and ratings, and called. These were not referrals or repeat customers — they were strangers in an unfamiliar city who found New Day first, and trusted what they saw.
The business impact has been significant and operational. Michael has hired more employees, added vehicles, and is now actively considering expanding to new locations. Looking back, his estimate of what waiting would have cost is direct: 30% of annual revenue. "That's what it would have cost me," he said. A figure that makes the decision to partner with Hibu one of the clearest ROI calculations he has made.
In 90 days, Hibu generated meaningful leads and traffic for New Day Tornado Shelters:
- 701 Leads
- 25,236 Ad Clicks
- 32,804 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
