Find out how a Rockford, Illinois pest control company that had virtually no Google presence doubled its business, now ranks on page 1 across almost every town it serves, and landed a commercial school account through creative content marketing—all since partnering with Hibu.
Overview
Modern Solutions Pest Control is a family-owned local pest control company based in Rockford, Illinois, serving Northern Illinois since 1992. The company handles residential and commercial pest and rodent control across Rockford and surrounding communities—from mice and carpenter ants to wasps, bed bugs, and everything in between. With a 5.0 Google rating backed by hundreds of reviews and technicians who are named individually by satisfied customers, Modern Solutions has built one of the strongest local reputations in their market. What they lacked was the digital visibility to match it.
The Challenge
Before partnering with Hibu, Modern Solutions had a near-total lack of online visibility. The company was not appearing on page one of Google for important local searches, and the website was not set up to attract or convert visitors. "We weren't generating nearly as many leads from our digital presence as we should have and were missing out on customers who were actively searching for help online," the Modern Solutions team said. Previous marketing efforts had produced little return, which made the team cautious about trying again.
The Hibu Solution
Hibu rep James presented a local-first strategy that addressed the visibility gap, backed by deep knowledge of home-service companies and clear communication from the start. Hibu handled website updates, SEO, and campaigns without pulling time from the Modern Solutions team. "Consistent communication and regular reporting also showed they were accountable, which helped us feel confident we weren't repeating earlier marketing experiences that hadn't produced results," the team said.
What sets the partnership apart is James's creative content—like a case study on a hidden bee infestation Modern Solutions removed, now featured on the commercial pest control page. "That kind of specific, story-driven content sets us apart in a way generic marketing never could," the team said. "Combined with the team's responsiveness and strategic guidance, it has made the partnership feel like a true extension of our business rather than just another vendor.
The Results
Solutions' business has at least doubled since working with James and Hibu. The company now ranks on page one of Google in most, if not all, of the towns it serves. Inbound leads from online searches are estimated to be up 40-60%. More first-time customers are booking and converting into maintenance agreements, turning one-time calls into recurring revenue.
One of the clearest examples came from a homeowner in Loves Park who searched Google for help with mice and carpenter ants, found Modern Solutions on the first page, clicked through to the website, and called the same day. Technician Brandon went out, conducted a thorough inspection, treated the interior and exterior, and set up bait stations. The customer was so pleased they signed up for a yearly maintenance plan. "That job came directly from the improved Google visibility and website Hibu put in place—it wasn't a referral—and it turned a one-time service into ongoing recurring work."
The biggest business impact has been predictability. Modern Pest Solutions said, "We no longer rely as heavily on referrals or hope that the phone will ring. With a steadier flow of inbound leads and booked jobs coming from Google and the website, we can plan our schedule more reliably, keep the team consistently busy, and feel more confident about the direction of the business." To any business owner who says word of mouth is working fine, their response is personal. "That's exactly how we felt." And looking back, "Waiting would have meant continuing to miss customers who were ready to call someone that day."
In a 90-day period, Hibu’s digital marketing for Modern Pest Control generated:
- 631 Leads
- 838 Ad Clicks
- 2,300 Website Visits
- 202 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
