Find out how a Chicago masonry and tuckpointing contractor went from low visibility and underperforming marketing to a 25% increase in leads, 40+ new Google reviews, and a fully booked crew heading into their prime season.
Overview
Mark's Tuckpointing & Remodeling Inc. is a masonry contractor serving the Chicagoland area, specializing in tuckpointing, brickwork, and masonry repair and remodeling. In a market where construction businesses live and die by referrals and seasonal demand, consistent lead flow during the prime season is everything. Before partnering with Hibu, the business was leaving too much on the table.
The Challenge
Before Hibu, Mark's Tuckpointing was dealing with not enough leads, low online visibility, and a heavy dependence on referrals. A previous marketing company had underperformed, and the team was already locked into a contract with another provider when Hibu came along. Cost, time commitment, and skepticism from past experiences were all legitimate concerns before committing to something new.
The Hibu Solution
What made the difference was Hibu representative Matt Lane's understanding of the construction industry. Rather than a generic digital marketing pitch, Matt brought industry-specific knowledge that gave the Mark's Tuckpointing team confidence he understood their business and their market. Better strategy, stronger communication, and a trusted representative were all factors in the decision to move forward.
The Hibu team wasted no time demonstrating value. In the very first month, Matt ran an email marketing campaign offering a 10% Spring Service discount. A past client saw it, reached out, and booked a roof replacement job—a meaningful piece of business generated directly and immediately from the program. That result early in the partnership set the tone for everything that followed.
The Results
The results have been concrete and timely. Lead volume has increased 25%, and more than 40 new Google reviews have been added since partnering with Hibu, which is a significant boost to the business's online credibility in a market where reviews heavily influence which contractor a homeowner calls first. More calls have translated into more booked appointments and increased revenue.
The timing could not have been better. Starting with Hibu in the spring meant Mark's Tuckpointing entered its prime season with momentum rather than scrambling for work. "We are very happy we started with Hibu in the spring," the team said. "It has helped maximize our prime season and keep our guys very busy. It has had a huge positive impact on our business this year." Growth has become more predictable, and profitability has followed the lead volume upward.
To any business owner sitting on the fence, the team's message is direct and earned: "Give Hibu a chance. We are glad we did."
In 90 days, Hibu boosted Mark's Tuckpointing's traffic and leads:
- 185 Leads
- 352 Ad Clicks
- 946 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
