Find out how a Huntington Valley PA, auto repair shop that treats every customer as a person, not a number, partnered with Hibu to break through low online visibility, attract higher-quality leads, and hire a new employee to keep up with the growth.
Overview
First Choice Automotive is a locally owned auto repair shop in Huntington Valley, Pennsylvania, serving the surrounding community with transparent pricing and the kind of personalized service that larger chains can’t match. Co-Owner Heather Ogden built the business around a simple principle: customers aren’t just a number; they’re a person. That philosophy earns loyalty. What it needed was visibility and the ability to reach new customers who had never heard of First Choice before.
The Challenge
Before partnering with Hibu, First Choice Automotive's biggest challenge was low online visibility. The shop was doing good work but not showing up where potential customers were looking. Cost was the primary concern before getting started—a real consideration for any independently owned shop.
What ultimately overcame that hesitation was a Hibu rep walking Heather through the actual results and performance from other partners, giving her a concrete picture of what the investment could produce.
The Hibu Solution
Hibu's better communication and industry expertise made the difference in winning First Choice's confidence. What Heather values most in the ongoing partnership is communication, reporting, and industry knowledge—the combination of staying informed and knowing the team behind the program understands the auto repair market.
Hibu’s integrated digital marketing solution—Hibu One—included a new website for First Choice, along with corrected and protected business listings, review management, and tools for email and text outreach. With this kind of interconnected marketing strategy, Hibu was able to maximize the automotive business’s visibility and get them found by more customers in the area.
The Results
The results have been tangible on two fronts: higher quality leads and increased lead volume. New customers are finding First Choice Automotive through search, including people who had never heard of the shop before and would not have found it through word of mouth alone. Those new customers have translated into real business growth. The increased volume had a major operational impact, leading First Choice to hire a new employee to help handle the additional work.
Looking back, Heather believes that waiting would have kept revenue growth stagnant. The business had the capacity and the quality to serve more customers; it just needed the visibility to reach them. To other business owners weighing the decision, her message is grounded in what actually changed: "Increase in customer volume and better quality of customers coming in made it worth it for us."
In a 90-day period, Hibu’s digital marketing for First Choice Automotive generated:
- 56 Leads
- 152 Website Visits
- 10 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
