Find out how a Branstable, Massachusetts window cleaning and exterior services company went from a website that did nothing for SEO to a 50% form-to-job conversion rate—with company growth and new vehicles to show for it.
Overview
Duchesney Window Washing is a Barnstable, Massachusetts-based exterior services company owned by Peter Duchesney. The business provides window cleaning, pressure washing, soft washing, roof cleaning, and holiday lighting to homeowners and commercial clients across Cape Cod. Great customer service and an undeniable attention to detail are what set Duchesney apart in a competitive market. What the business needed was a website and digital presence that could match that reputation and start generating consistent leads.
The Challenge
Before partnering with Hibu, Duchesney Window Washing was dealing with a website that was not working for SEO, low online visibility, and no website contact forms to capture inbound interest. The previous marketing provider had left them without the digital infrastructure to compete. ROI and cost were the understandable concerns before trying again.
The Hibu Solution
The deciding factor was Hibu rep Elisa. Where the previous provider had offered no client relations or customer service, Elisa's approach was the opposite. "Fantastic customer service" is how Peter describes what overcame his concerns about cost and ROI. "Customer relationship with Elisa, responsiveness, transparency" is what Peter values most. His advice to any skeptical business owner? "Work with Elisa, it's a great investment for your business, request a consult at least."
The Results
The impact has been measurable and operational. Lead volume has increased across the board—more phone calls, more booked appointments, increased revenue, higher quality leads, an expanded service area, and more repeat customers. The number that stands out most is the 50% of website form submissions that have turned into actual jobs. "Huge increase in business," Peter said. For a company that previously had no website forms at all, that conversion rate represents a fundamental shift in how the business generates work.
The biggest business impact has been company growth and the addition of new vehicles. This is a real, operational expansion that would not have been possible without the increased revenue driven by the Hibu program. Looking back, Peter believes waiting would have cost the business money and employees it could have had sooner. His recommendation is confident and simple. "Yes, because I am confident in the results."
In a 90-day period, Hibu’s digital marketing for Duchesney Window Washing generated:
- 139 Leads
- 377 Ad Clicks
- 3,150 Website Visits
- 269 Engagements
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
