Find out how a Cambridge, Maryland family-owned HVAC company with 30+ years of experience moved from inconsistent referral-based leads to a 10-15% increase in daily calls — with a rep so trusted that the owners tell every skeptic to call him directly.
Overview
5 Horners Heating and Air Conditioning is a family-owned HVAC company based in Cambridge, Maryland, serving homeowners and businesses with heating and air conditioning installation and service. Owned and operated by Jackie and Steve Horner, the business has more than 30 years of experience in the region—a track record that has built deep community trust. What it needed was a way to convert that reputation into consistent, predictable leads beyond word of mouth.
The Challenge
Before partnering with Hibu, 5 Horners was dealing with an inconsistent lead pipeline and heavy dependence on referrals. A previous negative experience with a marketing company made cost and skepticism real barriers to trying again. What moved them forward was a flexible, affordable solution with a stable return on investment. And the fact that a local rep was available to support them throughout.
The Hibu Solution
At the center of the 5 Horners experience is Hibu rep Joe Ewell. "His solutions are effective at providing hot leads to grow our business and saving us a lot of time in the process," Jackie said. "He is local and cares about businesses in his community." Joe's accessibility and personal investment in the business have made the relationship feel less like a vendor arrangement and more like a trusted partnership. What the Horners value most is the consistent communication, responsiveness, and industry knowledge Joe provides.
The Results
Since starting with Hibu, 5 Horners has seen a 10-15% increase in daily calls, with many of those callers specifically mentioning that they found the business online. Horners have seen a clear and consistent pattern of more calls, more leads, and more customers finding them through search. The business impact has been increased profitability.
Looking back, the assessment of what waiting would have cost is direct. "We would not be benefitting from the 10-15% increase to our current customer base if it weren't for our Hibu solutions." That sustained growth in daily call volume, compounded over time, represents real revenue that would not have materialized without the investment.
Their recommendation for any skeptical business owner? Skip the explanation and go straight to the source, "Call Joe Ewell with Hibu." Their overall endorsement is just as clear. “Absolutely, because of the personal touch I have with my rep Joe Ewell. He is always accessible and available for anything I need.”
In 90 days, Hibu drove consistent leads to 5 Horners Heating and Air Conditioning:
- 70 Leads
- 124 Website Visits
Hibu is a leading provider of digital marketing solutions to local businesses across the US. With Hibu, your business has a truly integrated marketing program designed to increase your visibility online, drive visitors to your website and generate leads. Visit Hibu.com or call us at 855-409-6569 today to get more from your digital marketing.
